CrossFit OKC
Modern gym website with class scheduling, member portal, and performance tracking that increased membership by 52%.
Project Type
Website Design
Timeline
7 weeks
Industry
Fitness
Budget
$10,500
The Challenge
CrossFit OKC had a passionate community but an outdated website that didn't showcase their energy or make it easy for new members to join. Class schedules were posted on Instagram, members couldn't track their progress, and the signup process required multiple phone calls.
They needed a modern platform that could handle class bookings, showcase their community, track member performance, and convert website visitors into paying members.
The Solution
Real-Time Class Scheduling
Live class schedule with capacity tracking, waitlist management, and one-click booking directly from the website.
Member Performance Portal
Personal dashboard for tracking PRs, workout history, attendance, and progress photos with leaderboards and achievements.
Streamlined Onboarding
Online membership signup with digital waivers, payment processing, and automated welcome sequences for new members.
Community Showcase
Member spotlights, transformation stories, and social feed integration to highlight the community culture and results.
Results
+52%
Growth in membership within 6 months
94%
Member retention rate (up from 78%)
$62K
Additional annual revenue from new members
"Stephen built us more than a website—he built a complete member experience platform. Our members love tracking their progress, and we've seen a huge jump in new signups because the process is so smooth. The community features have strengthened our culture, and we're growing faster than ever. Couldn't be happier."
— Coach Ryan Davis, Owner, CrossFit OKC